A new respect for nature’s wisdom will develop as Expo 2005 participants from around the world share their ideas on the impact of sustainable development in different societies. Participants of the 2005 World Exposition will also be encouraged to provoke related questions and debates that revolve around the various interpretations of the Expo 2005 cultural sub-theme: "The Art of Life." Expo 2005 wants to enhance the art of life and living by networking cultural perspectives and experiences from around the world under this important sub-theme. Many diverse lifestyles will be explored in the context of nature and tradition so that new arts and culture, industry, and business opportunities can be discovered. The planners of Expo 2005 believe this will be possible by fusing advanced technology with the ancient arts and crafts of various socio-historical backgrounds.

"... we are resolved to make every effort to establish a creatively conceived international exposition where the wisdom and knowledge of the world's peoples will be brought together in one place."

TOYODA Shoichiro chairman,
Bureau for the 2005 World Exposition, Japan.

The possibilities for discovering new arts and technology at Expo 2005 are limited only by human creativity. Imagine, for example, the trance-like sound of techno-music fused with ancient harmony as it as it emanates from somewhere amongst the trees and surrounds the listener with an interpretation of nature’s voice. Imagine a "virtual worlds" multimedia gaming experience that uses the latest technologies to entertain and educate children about the environment. Visitors to Expo 2005 will be able to experience all kinds of music and other forms of arts, culture and technology as they explore the woodland environment of Expo 2005 in Seto, Japan.

Seto is the cultural center of Aichi Prefecture and has a strong tradition and historical significance to the people of Japan. People here have been creating both exquisite works of art and technology such as the famed karakuri ningyo (mechanical dolls) and Noritake china. In addition, creating practical pottery from the native clay has been part of everyday life for over 1300 years. During this time, Aichi has enjoyed community-managed agriculture and forests that have been respected by local families since the region was first settled.

These communities have generally not been wasteful of energy or other resources and have existed in balance with nature, until recently, when advanced production for mass societies (specifically in the ceramics industry) has led to environmental damage. With a return to the ancient wisdom and a synergy with 21st century technology, Aichi is sure to be a success in all areas of human existence.

Seto and Aichi Prefecture have become a confluence of eastern and western cultural trends, encompassing ancient history, tradition, culture, and technology of both worlds. This is something that Expo 2005 wants to emulate through the "Art of Life" theme and so all of Japan welcomes the opportunity to serve the region and to invite the world to enjoy the rich cultural heritage of Seto and the events profiled at the 2005 World's Fair.